The Brand Way

By: Nikko Rodriguez

The hottest shoes are always a must buy. Several top brands such as Nike, YEEZY, Jordan, and Big Baller Brand (BBB) continue to compete with one another as they skyrocket in popularity each day.

Nike teamed up with the NBA by signing an eight year apparel deal, which has fans wearing the new NBA gear with the trademark Nike swoosh. Nike also paired with OFF-WHITE, a high-end clothing brand,  and released the highly anticipated OFF-WHITE color of the Nike Air Force 1s and Hyperdunks. They also dished out two other signature shoes: The Nike LeBron 15 and the Nike Kyrie 4.  Many are waiting for the new PG 2’s, which are set to come out February 10th.

Jordan brand has also been in the mix and his year marks the 32nd Jordan shoe: Air Jordan 32. People who wear the Jordan brand particularly love the reunion of Gatorade and Jordan. The “Like Mike” collection was launched as a way for fans to finally be “Like Mike” (Michael Jordan) again, after not being able to do so for nearly 30 years. Jordan topped it off  just like their partners at Nike with a collaboration with OFF-WHITE as they both came together to release the OFF-WHITE Air Jordan 1.

Kanye West’s brand YEEZY released the Yeezy Powerphase and the YEEZY Wave Runner 700. The brand also unleashed three new colorways of the YEEZY Boost 350: Blue Tint, Beluga 2.0, and the highly requested Semi-Frozen Yellow. Everytime we think nothing new can be done, YEEZY continues to create something we have never seen before.  

By far, the most popular brand that that has far exceeded expectations is the Big Baller Brand (BBB). The family based company exploded onto the scene this year.  At the heart of the brand is the charismatic CEO Lavar Ball and his three sons Laker point guard Lonzo, LiAngelo, and LaMelo Ball. They started off with the release of their famous BBB clothing and transitioned to the release of the Z02 shoe and slide, as well as the Melo Ball 1 signature shoe. They also hit it out the park with the release of the Z02 collection. Nike, Jordan and YEEZY have serious competition with this brand, as it is taking the world by storm.